In the world of business-to-business marketing, demand generation has historically been trumped by B2B_Demand_Generation.jpgthe idea of Brand Building. This notion is changing. If done right, demand generation programs will help you to establish your Brand within selected target audiences and deliver qualified lead flows. After all, if your marketing budget does not drive qualified leads to your sales team for follow-up and close, it is not doing its job.

The purpose of this white paper is to provide some food for thought and what we feel are a few key insights regarding the world of business-to-business marketing. This is by no means intended to be an exhaustive approach. Included topics are what to do, when to do it, who you do it to, what works, why, the correct roles of various marketing tactics and how to deploy them.