The purpose of any marketing initiative is to generate leads that can be converted into sales; and trade shows can deliver. Yet despite the benefits that trade shows can bring, in recent times, a number of companies have changed how they are allocating their marketing dollars toward such events. Stevens & Tate’s recent Trade Show Survey explored how trade shows fit into the mix for various industries today. 

Download this white paper to gain insights from industry leaders into how they are finding value in trade shows.