SEO continues to evolve and change. Today the focus continues to be on increased social drivers. Search results are affected by content, links, site popularity and social signals. Interesting and unique content will attract links and mentions, which in turn attract search engines, followers, fans and ultimately customers. Having a solid social media strategy and incorporating SEO optimized content is key to driving higher search rankings.
The most successful brands are the ones that capitalize on SEO optimized content within their social media strategy to improve results.
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