Download A Free Excerpt From StoryBranding2.0

Chapter 6, "The Story Branding Process" by Jim Signorelli is a great resource that walks readers through the six C's of the story branding process. They include:

  • Collect the back storyBg8uvrgIEAApb6G-1-4
  • Characterize the brand
  • Characterize the prospect
  • Connect the characters
  • Confront the obstacles
  • Complete the story brief

Find out more about what this process entails and download the chapter now!