Attending trade shows helps your business find new prospects and make connections, but showing up unprepared only gives you a minimal chance of success. You must create a strategy to maximize the results of your participation in community, group, association and industry events.

Download this white paper to learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Our guide aims to significantly improve your results and make trade shows work for you.

trade show marketing excerpt